Learning outcomes
The qualification provides opportunities for you to develop and demonstrate knowledge and understanding, qualities, skills, and other attributes in the following areas:
Knowledge and understanding
On completion of this degree, you will be able to demonstrate:
- knowledge and critical understanding of the main concepts, theories and principles associated with marketing and business management
- systematic knowledge and understanding in marketing one and the role it plays in enhancing knowledge and practical skills in business management
Cognitive skills
On completion of this degree, you will be able to:
- synthesise, critically evaluate and challenge information, arguments and assumptions from different sources, including current research and scholarship, in accordance with the theories, concepts and principles of marketing and business management
- select and apply your knowledge and understanding to a wide range of the principal professional skills, techniques, practices and/or materials associated with marketing and business management, including in contexts with a degree of unpredictability
- appreciate the potential uncertainty, ambiguity and limits of knowledge in marketing and business management
- select and use accurately established techniques of analysis and enquiry outside the context in which they were first studied and be aware of their limitations.
Practical and/or professional skills
On completion of this degree, you will be able to:
- critically engage, as appropriate, with practical and professional skills and demonstrate an awareness of relevant responsible and ethical issues in marketing and business management.
- regularly review current situation and future personal development, career and work options, and develop strategies to address factors that may limit choices
- recognise the importance of developing both technical and non-technical skills and of learning from feedback and self-reflection
- plan, monitor and evaluate your own learning and seek ways to improve your performance, and potentially, your career prospects.
Key skills
On completion of this degree, you will be able to:
- identify, interpret and solve complex problems appropriate to business management.
- reflect on the appropriateness and effectiveness of the problem-solving processes used and identify some key principles which may be relevant in future situations.
- use a combination of formal, logical planning processes and an understanding of context to identify relevant information and risks and be able to identify alternative strategies and resources
- present or communicate, formally or informally, information about specialised topics in a way which is appropriate to your purpose and audience and which encourages the sharing of ideas and different perspectives
- communicate with peers, experts and /or senior colleagues on an academic/professional level
- collaborate with others to achieve joint outcomes, playing an active role in facilitating effective group interaction, influencing and/or leading as appropriate
- create, use, share and repurpose digital content as appropriate to business management adopting a responsible and ethical approach
- demonstrate the ability to independently find, critically evaluate and use a wide range of information, data or tools accurately in complex contexts
- adopt a wide range of numerical skills and digital practices (including the use of tools/resources), as appropriate to business management
- demonstrate an understanding of academic language and literacy practices in order to effectively engage with the academic knowledge and skills of OU level 3 study.
Teaching, learning and assessment methods
The key teaching vehicles are distance learning materials which comprise a range of compulsory readings as well as other materials such as audio/visual materials, and specially prepared study guides directing your reading and illustrating key teaching points. These are presented partly in printed format and partly online. The programme has a significant practice-based learning focus, which allows you to deepen your knowledge and understanding through application to your own practice. Your learning of the materials is supported by a tutor who maintains contact with you individually, conducts periodic group tutorials and facilitates online learning for his/her group of around 20 students. This tutor is your first and main point of contact, answering your queries, grading and commenting on your work and facilitating group learning.
To support the development of your group-working and ICT skills, you are required to participate in tutor group forums. This also provides you with an additional environment in which to share learning and resolve module-related problems.
Assessment of the knowledge and understanding of the components of the programme is achieved through a combination of continuous assessment and end-of-module assessments which may include examinations. The continuous assessment element consists of a series of tutor-marked assignments (TMAs) – usually 3 to 5 for each 60-credit module, with each assignment of around 2000 words. These are also central to the teaching of the module since they enable tutors to identify and comment on your knowledge and understanding. Assessment of practice-based learning in several TMAs allows you to relate module concepts to your own experience and reflect on your learning and practice.
In all of the compulsory modules you are encouraged to develop the skills specified. First, in each module the specified skills – or specific components of the skills – are identified, mapping out where each skill will be developed and practised. Then as the module progresses the specified skills are sign-posted, and you are offered an opportunity to practise them in association with your work on the study materials. Initially the module guides offer you advice and guidance with these activities, offering sample answers for example. As you progress through each module and through from OU level 1 to OU level 3 the extent of this guidance decreases in order to encourage independent learning.
In the compulsory and optional OU level 2 modules, TMAs require you to reflect on your learning and demonstrate progress in skills development as well as your knowledge and understanding. Different TMAs across these modules assess different combinations of skills and knowledge and understanding, including collaborative learning, so that all skills are assessed at some point. This process encourages you to be systematic and self-conscious about your skill development and it also allows the tutor to provide supportive interventions in your skills development.
At OU level 3 you are expected to apply skills developed at OU level 2 in addition to developing independent research and online collaborative skills. You are required to work with fellow students in virtual groups using tutor group forums.